Inventor Designs Slots Where Players Enter Own Symbols & Music

With Vegas casinos stumped on how to attract millennial gamblers, inventor Darryl Rosenblatt believes that he has the solution: let players enter their own symbols and music.

Rosenblatt, a Michigan native, has developed a slots product called Real Reels, which lets players personalize their gaming experience.

Real Reels work by players using a smartphone app to connect to a slot machine via Bluetooth. Once connected, players can choose images from their smartphone (i.e. spouse, pet, vacation spots, etc.) and load them into the machine’s program.

In addition to entering personalized symbols, users can also listen to their favorite songs on the game.

As Rosenblatt explained to the Las Vegas Review-Journal, this process will help slots manufacturers avoid paying licensing fees for TV shows, movies, and celebrities.

“The wonderful thing that we have with this technology is branding no longer becomes an issue because what’s important to people is what’s typically found on their phones,” he said.

More important than avoiding licensing fees, Rosenblatt believes that this setup will keep more players interested in slot machines since they can use their own images. Specifically, the millennial crowd, which frequently uses smartphones, might enjoy this concept.

Another aspect to Real Slots is that these games harvest contacts from player’s Facebook and Instagram accounts. When the player enters a bonus round, the machine will text social media friends to help the player by playing separate, non-gambling social games.

“It’s kind of like ‘phone a friend’ in ‘Who Wants to Be a Millionaire?’ on TV,” said Rosenblatt. “They’re not actually playing the game, but they’ll be able to help the player in the casino make decisions.”

While Rosenblatt’s invention is unique, Nevada Gaming Control Board chairman A.G. Burnett worries that such products could violate regulations.

Speaking during a Gaming Control Board meeting, he questioned whether allowing phone and machine interaction could allow people to manipulate play. Burnett is also worried that friends playing the social games could be participating in online gambling where it’s not regulated.

Burnett’s concerns aside, Rosenblatt is undeterred and has already obtained a patent for Real Reels. He was pleased to learn that Aristocrat, a top Australian slots developer, filed a similar patent application, giving him confidence in his product.

But given that there are questions to be answered about Real Reels, it may be some time before we actually see these types of slots on gaming floors.