BtoBet Launches in South America With Wildar Gaming

Provider of software products and services for the online gaming and sports betting industry, BtoBet, has conquered new frontiers as their agreement with Wilder Gaming has come to fruition. Through this alliance, the company will make its mark in Latin America – including its key markets, Brazil and Argentina’s capital, Buenos Aires.

BtoBet’s White Label Partnership Program will spring to life on this continent’s emerging markets as well, such as Peru, Colombia and Uruguay.

Terra Incognita

The news comes almost exactly one year after the brand’s ascent in Mexico with local operator, Logrand. which owns fourteen gaming facilities in Central America’s biggest country.

Speaking about the exciting new prospect that South America brings…

…supplier’s CEO, Alessandro Fried, says that the first thing in order would be to identify new customers in this vast region.

BtoBet wishes to present its content and services via its Neuron Gaming platform, with Fried praising its new and improved technology that “allows a new level of operational control, while ensuring a more advanced and tailored user experience.”

He also added: “Already being physically present in Latin America for a substantial number of years, Wildar have extensive knowledge of the different regulatory scenarios that constitute the whole region, and how each operator must tailor his offer to suite the local player preferences.”

New Products and New Markets Incoming

As more Latin American countries are in the process of regulating their gaming markets, BtoBet will be waiting until opportunity arises for working with more partners across the continent, Fried reveals. He also hinted at numerous new iGaming and sportsbook products and services about to be unveiled – building up on firm’s global expansion strategy.

At the present moment, BtoBet is securing more partnership deals in various world markets and they will be revealed in due time, over the coming months.

Making Awards Count

In November of last year, the company came out as the winner in Innovation of the Year category at Balkan Entertainment and Gaming Expo ceremony held in Bulgaria’s capital Sofia.

Cutting-edge technology deployed into the making of Neuron Sports and Gaming platform is deemed a pivotal moment that also won them the Software of the Year accolade at Starlet Awards.

At the time of the award presentation, CSO Kostandina Zafirovska said: “BtoBet is delighted to collect this award, which attests the leading quality of our solutions. This spurs us on to work even harder and pursues new paths to create the very best products for our customers.”


“BtoBet targets Latin America with Wildar Gaming”,, February 7, 2019.

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