Caesars Becomes NFL's First Casino Sponsor

Las Vegas-based gambling behemoth, Caesars Entertainment has penned a historic agreement with US’ top-flight American Football competition, National Football League (NFL).

The multi-year contract has secured Caesars’ status as the League’s first-ever official casino sponsor and will see both parties hand out their own amenities to NFL fans and spectators and Caesars casino punters alike.

The agreement is primarily focused on Caesars providing their properties and venues for creating a wholly new and immersive experience for fans of American Football.

Various Forms of Millions:

Caesars will not the be the only one giving: the company will gain very exclusive rights to certain official NFL trademarks…

…such as the League’s logo and other insignia, as well as access to official data. This will be authorized for use in both US and UK in order to promote the casinos and create a new clientele engagement program that revolves around special NFL events such as Super Bowl and NFL Draft.

Speaking of the latter, Caesars will be closely involved with 2020 Draft which will be partly hosted at Caesars Palace in Las Vegas.

Caesars Entertainment’s leaving president and CEO, Mark Frissora, says: “Combining the league’s 180m fans with our 55m Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”

Strengthening of Ties:

NFL’s senior vice-president of partnerships, sponsorship and consumer products, Renie Anderson, comments:

“Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”

Although certainly the largest and most important yet, this is not the first NFL-related partnership the betting firm has forged…

…Ever since the repeal of PASPA and burgeoning of the sports betting scene in the US, eight out of a total thirty-two NFL teams have joined forces with Caesars: Oakland Raiders, Philadelphia Eagles, New Orleans Saints, Indianapolis Colts, Chicago Bears, Baltimore Ravens and Atlanta Falcons.

A recent American Gaming Association study suggests that the NFL could raise its yearly income by $2.3 billion via nation-wide, regulated and legal sports betting. Similar forecasts are being made for MLB, which could profit additional $4.2 billion!

Caesars has certainly taken the nation-wide sports wagering regulation seriously and has reacted quickly in order to secure their share while the going is good…

…NFL and MLB are not the only professional leagues who have made ties with the company: тхе NBA’s franchise Philadelphia 76ers signed a deal with Caesars in October, becoming the first official branding partner with one of the National Basketball Association’s teams.

Source:

“NFL signs Caesars as first casino sponsor”, igamingbusiness.com, January 3, 2019.

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