Genting Inaugurates Palm Beach Casino with Evolution's Roulette

Genting Inaugurates Palm Beach Casino with Evolution's Roulette

Genting Group has recently renovated and launched Palm Beach Casino in London’s Mayfair, a classy district with elegant Georgian architecture, elite hotels and gourmet restaurants.

After the opening ceremony, one of the biggest attractions was Dual Play Roulette from Evolution Gaming, leader in live casino solutions.

The top-performing table games now complement a brand new à la carte restaurant and a luxurious café bar, whose previous editions were established almost 50 years ago.

A Chance To Play At Any Moment

Thanks to the provider’s highly developed streaming technologies, players will be able to experience Roulette Live Mayfair at the actual table, or remotely on smartphone. This commodity will sure come in handy when customers are not able to visit the venue, as numerous promotional events are planned in the upcoming period…

Director of gaming product at Genting UK, Rob Hoddinott, commented:

“This is our third Evolution Dual Play table installation across our UK casino estate. Players at Genting Manchester and Resorts World Birmingham love the idea of being able to play at a favourite on-premise table even when they are unable to be at the table in person. We are equally confident that our discerning clientele at The Palm Beach will take the dual-play convenience of Roulette Live Mayfair to their hearts.”

Vital Part Of Top Casinos

According to Evolutions’ director of business development and land-based sales, James Stern, the agreement with Palm Beach is an extremely important strategic move for the company, as expanding services with Genting in the United Kingdom adds more value to the market. Stern added the following:

“Properly implemented, convergence solutions such as Evolution’s Dual Play tables are a vital part of a top casino’s service to its players and an excellent way to build brand loyalty. Not only that, but Dual Play is also a perfect online marketing tool for communicating the unique attraction of the land-based venue and encouraging new players to visit.”

A Continuous Expansion

Providing excellent user experience is top priority for Evolution Gaming, whose efforts to supply the industry with live casino content have reached peak in 2018. The group has signed multiple contracts over the course of past 8 months, including brands such as Svenska Spel, Ocean Resort Casino, Hard Rock Hotel, Les Ambassadeurs Club and more. At this year’s G2E Conference in Las Vegas from 09 – 11 October, the supplier has even won the ’Product Innovation of the Year’ award for its superior Lightning Roulette game.

Lastly, the company has released interim report for January-September 2018, whose results for the third quarter show an increase in operating revenues by 41% to EUR 64.3 million.

Source:

“Genting Casinos launches renovated Palm Beach Casino with Evolution’s Dual Play Roulette”, europeangaming.eu, October 23, 2018.

“Mayfair’s Palm Beach Casino Goes Live With Evolution Dual Play Roulette Table”, evolutiongaming.com, October 22, 2018.

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