LeoVegas Enters Partnership with Leicester Tigers

LeoVegas Enters Partnership with Leicester Tigers

LeoVegas has extended its branding efforts for two more years by signing a new deal with English Premiership rugby union club, Leicester Tigers. The partnership will run until the end of the 2019/20 season and the gaming group from Stockholm will remain the team’s official betting partner. Apart from the advertising benefits, including various commercials in and around the Welford Road home stadium, the company’s logo will also decorate the back of players’ shorts.

The brand recently acquired World of Sportsbetting for €2.6 million, announcing further investments in daily fantasy sports in Germany. However, the operator is also active in providing sponsorships to clubs and their official mobile applications, as working with the Tigers began in the 2017-18 season. Moreover, the group is known for offering exclusive odds to supporters, as well as matchday tickets and hospitality.

Sports marketing manager for UK and Ireland, Tom Jacobs, said that the company is looking forward to more league title triumphs, as supporting the club with their ambitions is important for an enjoyable and rewarding experience. Andrea Pinchen, commercial director at Leicester Tigers could not agree more and added that the deal extension is a huge step for the club which demonstrates how powerful a brand can be.

LeoVegas is becoming an increasingly sought-after casino operator. At the end of May, the group pinned a deal with Blueprint Gaming, whose support to the platform with amazing products and games like Fairy Fortunes, Wish Upon A Jackpot and Kingdom of Wealth are of real value to the company and indeed all active clients.


“LeoVegas scores extension with Leicester Tigers”, igamingbusiness.com, June 11, 2018.