MGM Recounts $1.6BN Northfield Park Acquisition

During a pep rally for the venue’s employees, MGM Resorts International (which earlier this month partnered with the Sacramento Kings), has set forth the rebranded Hard Rock Rocksino Northfield Park acquisition which is expected to be finalized by April.

The future MGM Northfield Park – a facility whose purchase price is $1.6 billion – offers around nearly 200 live harness races yearly as well as 2,300 gaming devices, diverse options for dining, comedy acts and live music.

Hard Rock Cafe will be replaced by a special tap sports bar concept that can be found at MGM Grand Las Vegas or MGM National Harbor.

From Club Velvet to Neon Room

The venue’s 1,900 seat concert hall will be a center stage where numerous live events, from musical acts to comedy shows, will be hosted. It will also be renamed…

…from Hard Rock’s Club Velvet to MGM’s own moniker, Neon Room. More casino amenities will be renamed but also revamped and overhauled.

All About the Team Work

President and Chief Operating Officer of MGM Northfield Park, Chris Kelley, remarked that MGM is proud to work with 950 very dedicated employees and members of staff during the transition process.

“MGM Northfield Park is situated in a great location within a vibrant community and offers wonderful amenities, from dining and entertainment venues to gaming, harness racing and retail options.“ he said. “Through the dedication and hard work of this team, the Rocksino and harness track have established themselves as market leaders, and we are excited to begin this new journey together.”

Carrying the Torch

He added that working with the Hard Rock team was also an absolute pleasure and that they are responsible for what he described as a “successful and special destination with a terrific team.”

“They have our commitment that we will uphold the high standards they have set,” Kelley continued.

Kings of Diversity

One of the most recent editions of Forbes magazine listed MGM Resorts as one of the American companies that caters to diversity values the most, naming them one of country’s best employers for diversity in 2019.

In a collaborative venture with Statista, a thorough questionnaire was given to over 50,000 employees all throughout the USA in which they were asked to anonymously provide their assessment of various topics, such as their employers’ stance on any form of discrimination, equality and general diversity.

Chief Diversity Officer at MGM, Phillis A. James was proud of this achievement and stated:

“For us, this is a continuous business imperative central to our success as a highly productive, innovative enterprise, and as an employer, business partner and community citizen of choice. Inclusion is key to our future.”

Home Run!

One of America’s oldest and longest standing professional sport leagues, Major League Baseball (MLB), has picked MGM as their immediate sponsorship and promotions partner.

Under the terms of this all-inclusive partnership’s multi-year contract is that data usage in gaming, domestic and international activation as MLB events and promotion across MLB-owned media platforms are at the very heart of it all.

Source:

“MGM details $1bn Northfield Park transformation”, casinobeats.com, February 27, 2019.

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