Microgaming Provides Live Games in Sweden

The Swedish online market opened on January 1st officially and the developers wasted no time, so they started providing content live.

One of the first providers to enter the regulated market was Microgaming, which content is now live…

…after introducing a bespoke solution to the market via its award-winning entertainment platform.

Microgaming has been busy in recent months because it closely watched the application process and it provided its operators with necessary documentation and information for the Swedish market.

Thanks to that, Microgaming operators can effortlessly switch to a refined solution while the localized content is made for the newly-opened market in Scandinavia specifically. The operators will receive a portfolio of Microgaming’s most popular titles…

…that will be playable both on desktops and mobile phones.

When it comes to the games which will be included, players could expect different sorts of table games, slots such as Game of Thrones and Immortal Romance. It is important not to forget the industry’s largest progressive jackpot network that has paid out over €973 million to date!

The Operators

The operators we have mentioned include PokerStars, Leo Vegas, Bet365, Unibet, Coolbet, Comeon, Global Gaming, Genesis, Betsson Group and BWIN.

These suppliers have already received their licenses for the Swedish market and more operators are expected to join by the end of 2019.

Andrew Clucas, Chief Operating Officer at Microgaming said: “Sweden is a significant market for Microgaming and we are thrilled to offer our operators in the region a fully integrated solution to ensure compliance in line with regulations set by the Swedish Gaming Authority. This move continues our strategic expansion in key regulated markets, working closely with regulators and supporting operators as they grow their offering with our diverse portfolio of content built with player protection in mind.”

Getting Things Done

Recently, Microgaming launched a video slot called Book of Oz that dips into the magical world. To be more precise, this game was developed specifically for Microgaming by Triple Edge Studios, but that doesn’t change anything.

Plenty of features await those who decide to uncover the mysteries of this world, including casino spins, expanding symbols, re-spins and many more.

What else is there?

While a large part of Microgaming’s business operations are different types of slots, the UK developer is quite famous for its poker games as well. In the previous month, Microgaming managed to penetrate into another market and offer its poker-based content.

The new market is Bulgaria, which may not be that large but it is fairly significant for the developer and its expanding strategy. The company has created the new site, specified for this country…

…which the players can use to access the provider’s games.

In 2019, Microgaming is expected to be at least as successful as they were in 2018. They had quite a good year despite some changes…

…such as appointing John Coleman as the new CEO. The strategy remains the same as one of the most successful brands in iGaming industry continue to soar high.


“Microgaming celebrates the new year with live content in Sweden”, microgaming.co.uk, January 2, 2019.

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