Mobile Gambling making up over a Quarter New Jersey's Online Market

Mobile Gambling making up over a Quarter New Jersey's Online Market

Bit by bit, we’re starting to learn more about the New Jersey online gambling market. For instance, this month we learned that the state’s online casinos and poker sites pulled in a collective $10.3 million in February – the highest total yet. Another recent finding that’s quite interesting is that 26% of New Jersey online gamblers are playing through a mobile device.

John Brennan of The Record discovered this during an interview with Seth Palansky, Vice President of Corporate Communications for Caesars Interactive Entertainment. Palansky told Brennan that he fully expects the 26% figure to rise as more mobile apps become available in the New Jersey market.

The Caesars VP also revealed that players spend an average of 43 minutes on Caesars’ online casino websites, as compared to 73 minutes on WSOP.com. He said that this makes sense when you consider the longer amount of time that poker cash game/tournament players spend versus casino games.

One more point that Palansky hit upon involved the potential for growth in New Jersey. He contends that marketing efforts will continue increasing in the Garden State, meaning “there’s a lot of runway left in New Jersey.”

Aside from his conversation with Palansky, Brennan also researched some interesting numbers with regard to the biggest online gaming cities in NJ. Here’s an except from another post that Brennan wrote on internet gaming:

Many of the state’s largest municipalities, not surprisingly, ranked high in total minutes of online poker played, including leader Toms River (7th-largest population), Jersey City (2nd in both categories), and Cherry Hill (3rd in online minutes played, 13th in population).

But Lyndhurst managed to rank 29th in the gambling even though it is just the state’s 126th-ranked town by population. One spot back, in 30th, is Paterson, the state’s third-largest city.

Other Bergen communities where the online poker play was far ahead of the population ranking include Tenafly, Saddle Brook, Lodi and New Milford.

Brennan pointed out that due to the locations and economic makeup of the aforementioned cities, “online gambling seems to be occurring in both blue-collar and wealthy communities, which is what online gaming analysts have predicted.”

One great thing is that Atlantic City casino executives don’t believe the online play in these cities is hurting brick and mortar casino revenue. Instead, it’s thought that the collective $28 million that AC casinos have made through online gaming so far is supplementing their brick and mortar revenue.

With geolocation issues gradually improving and NJ gaming sites trying to work out credit card rejections, there’s definitely lots of growth left in this internet market.

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