SBTech Signs Partnership with Pala Interactive

World-leading supplier of sports betting and gaming technology, SBTech, signed a partnership deal with California-based company, Pala Interactive…

…as part of the company’s expansion plan to increase its reach across North America.

SBTech will offer the award-winning sportsbook technology to the brands represented on Pala’s proprietary platform.

A Good Deal

The two companies signed a five-year agreement and made a deal about integrating SBTech’s sportsbook solution into Pala’s online platform…

…while partnering with CanPlaySports and Vipcasino, owned and operated by the Wôlinak Abenakis First Nation.

During the highly competitive tender process, many other sportsbook suppliers applied, but the sports betting supplier managed to beat them all. It comes as no surprise since the company has a proven track record of delivering top-notch sportsbook solutions to many clients in regulated online gambling markets.

Pala also recognized SBTech’s risk management and technology expertise, the company’s innovative products’ achievements…

…as well as the ability to offer their products across any potential territory.

Beneficial Partnership

The brand’s trademarked personalization tools like Yourbet Betbuilder will be also available to the Pala customers. This tool connects directly into the operator’s sportsbook platform…

…and it completely removes the need for the third-party integrations.

Yourbet Betbuilder gives the players the opportunity to customize and build their own bets by using real-time odds calculations according to their selections. This tool was released in November 2018 following the start of NBA season.

“We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market. This partnership will benefit both companies as we continue to rapidly expand our presence across North America and as more US States regulate in the coming months and years ahead,” CEO of SBTech, Richard Carter, said.

A Word from Pala Interactive

The leading online social and real money gaming software development company, Pala Interactive…

…is owned by the Pala Band of Mission Indians. They are also in charge of the Pala Casino Spa and Resort in Pala, California.

“SBTech leads the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America,” Jim Ryan, CEO, said in an official announcement.

“This partnership has massive potential to grow even further as more states open and we’re both in a very strong position to capitalize on this,” Ryan added.

More about SBTech

This rapidly growing eGaming software development company has headquarters in Sofia, Bulgaria. SBTech is a global leader in omni-channel sports betting and gaming…

…with over 1000 professional and experienced individuals in 11 locations worldwide.

It is an industry-leading provider of turnkey online gaming solutions and powers the most successful gaming operators across the globe.


“SBTech signs Pala Interactive partnership”, George Miller,, February 6, 2019.

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