Scientific Games Acquires Don Best

Scientific Games Acquires Don Best

In the past, Scientific Games Corporation announced that they would purchase Don Best Sports Corporation and DBS Canada Corporation (hereinafter as Don Best).

And now, it is official!

With the acquisition of Don Best, Scientific Games has managed to increase its sports betting portfolio, which follows another major move in the sports realm back in September with Caesars. The sportsbook technology provided by this company is unparalleled especially at this point when Don Best’s trading has been bought…

…not to forget the pricing expertise added to the firm’s OpenBet™ product suite

Prior to this purchase, SG has successfully formed and launched Sportsbook Operations service. The customers can use trading, product management and marketing services. Now, with the addition of Don Best, the company is expected to offer top-quality betting and pricing services along with valuable real-time event data solutions.

Benjie Cherniak has been appointed as Managing Director of the new branch…

…as he has devoted 10 years to organizing sports information, live pricing and data integrity in Don Best.

He is believed to be the right man for the job as someone who has been in this industry for a long time and as one of the leaders regarding sports betting in the United States. He directly reports to Keith O’Loughlin, SG Digital’s SVP Sportsbook.

Leading Voices

Barry Cottle, Chief Executive Officer of Scientific Games, said, “Don Best’s world-class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sportsbook.”

“Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging U.S. sports betting market and beyond,” finished Cottle.

Benjie Cherniak, Managing Director of Don Best explained: “We’re joining the Scientific Games team during a transformational time in the sports betting space, and our offerings are the perfect complement to the Company’s already strong portfolio of products and services.”

“With our specialized leadership, unmatched expertise in the North American market, extensive knowledge of the region’s most popular sports, and leading trading capabilities, we will continue to augment our partners’ sports betting technology,” he added.

Tumultuous Year

The Las Vegas-based developer has had quite a ride in 2018. They have been very active when it comes to the emerging sports betting industry in the United States…

…offering their services to those states which have already legalized this type of gambling

During the summer, they had a major setback! They received a $315 million fine after losing a lawsuit. Of course, a Scientific Games spokesperson thought that the outcome was wrong.

Last month, a Scientific Games subsidiary, SG Digital, appointed Alexander Ambrose as the company’s chief financial officer (CEO). He used to work as the UK finance director at Playtech and Scientific Games needed an experienced face for their ambitious plans.

And one of these plans has been, among everything else, the acquisition of Don Best. It is the move that makes SG more powerful.

Source:

“Scientific Games Completes Acquisition of Don Best”, sgdigital.com, 2018.

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