SG Interactive Moves Into Italian Market

Scientific Games division, SG Interactive, has officially made its way into the Italian market. The deal was confirmed this past November 27th, the same day in which a series of the brand’s titles were made available, including popular games like, Rainbow Riches Free Spins, 88 Fortunes, and Spartacus Gladiator of Rome, plus branded content such as Wonder Woman, Titanic, and Monopoly. This initial batch will not be the end of its integration, including additional games from its studios. Affiliated brands include Bally, WMS, Red7Mobile and Shuffle Master.

The first rollout is live on Betsson Group’s, Bwin, and Snai Sisal are scheduled to follow, with the expectation that further partners will take part with the company’s furthered expansion.

Managing Director of Southern Europe and LatAm at Betsson Group, Andrea Rossi, commented, “We’re excited to be the first to launch the new SG Interactive titles in Italy. The Company’s library has proven to be popular and successful in our other jurisdictions, and we’re confident Italian players will be thrilled to have these themes available.”

“It’s encouraging to see our games made available to new players in untapped markets. This launch is a fantastic milestone for SG Interactive and an indicator that we’re constantly looking to expand our online presence in Europe. We look forward to working with our partners in Italy to bring players best-in-class gaming content,” added SVP and Managing Director, B2B for SG interactive, Leigh Nissim.

The recent move into the Italian market follows big moves and game releases from its parent brand in recent months, including its acquirement of NYX for $775 million, plus new titles like Anchorman and its new lottery game.


“Scientific Games Interactive Brings Online games to Italy”,, December 14, 2017.