Unibet Enters US Market Through Evolution Live Casino

Unibet Enters US Market Through Evolution Live Casino

It has been officially announced that Evolution Gaming, an internet provider of Live Casino solutions and Unibet have come to an agreement that will improve their position in the United States.

This isn’t the first time a deal is penned between the two parties…

…as Unibet and Evolution are already working together closely in the European markets. Here, the casino operates via generic Live Casino tables developed by Evolution, a dedicated environment at the company’s studios in Riga and a selection of native speaking tables at Evolution’s Malta studios.

For the United States, Evolution uses the new US studio which opened in Atlantic City for the first time in August this year. This will be the first time for Unibet to venture into the US and they will do so with Live Casino services in New Jersey.

Great Move for All

Cristiano Blanco, Head of Gaming at Kindred Group acknowledged: “The Unibet brand has a strong footprint in Europe where it has enjoyed exciting growth in Live Casino, thanks in large part to our relationship with Evolution. Now that Evolution has launched its US studio, we look forward very much to establishing and growing the Unibet brand in New Jersey and, in due course, in other US states too.”

James Stern, Director of Business Development & Land-based Sales at Evolution, commented: “As a long-standing Evolution partner, Unibet has witnessed and been a part of our phenomenal growth in other jurisdictions, including a number of newly regulated markets across Europe. We are delighted that they have chosen us for their own US launch.”

Stern added: “We have already started to plan the expansion of the studio following the early success we have witnessed since launch. With additional partners still to go live and the wide range of games Evolution has to offer, the coming 12 months will undoubtedly highlight the company’s ability to provide the best player experience.”

Emerging Market

Although Unibet has set a foothold in Europe, the brand still needs to work hard in the United States. New Jersey is the right market to start spreading your influence from. Even since legalizing sports wagering, this state has blossomed…

…and it has become one of the focal points of gambling in the country.

And speaking of Unibet, its parent company, Kindred Group received the approval to provide its services in Sweden. Therefore, its games will be available to the players from this Scandinavian state.

The Other Signatory

In the meantime, Evolution has made some bold moves as the year is drawing to a close. Now they will assist Unibet in entering New Jersey, but they haven’t been present on that market several months ago. They recognized the potential of it…

…and signed a contract with Poker Stars that put them through. New Jersey has been enriched with Evolution’s arrival.

This was just one of the steps for Evolution Gaming and they hope that they will one day dominate the US market. In order to do so, they purchased a rivalry company called Ezugi, but you can read more about that here.


“Unibet Selects Evolution Live Casino for First Move into US Market”, evolutiongaming.com, December 12, 2018.

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