Here's how Vegas Casinos are catering to Millennials

Here's how Vegas Casinos are catering to Millennials

Casinos in Las Vegas and other parts of America are well aware that millennials aren’t crazy about playing traditional slots machines. So they’re working hard to come up with new ways to attract more youth and cater to a new market.

So far, skill-based slots is one way that Vegas casinos will be trying to lure millennials into their establishments. But beyond this, they’re also featuring “experience packages” and new nightlife offerings that re-purpose some of younger people’s favorite Sin City activities.

Vegas Seven recently explained just how this is working in a couple different casinos, which you can read below:

The Palazzo“In September, the Lavo Casino Club at the Palazzo began offering blackjack and craps with “Vegas-style VIP bottle service, mixology and Italian cuisine.” Skeptics might wonder what the hype is all about; indeed, people have gambled, drank and eaten Italian food in Las Vegas for decades. What precisely makes this the advertised “modern gaming experience”? Possibly it’s the fact that this is a pre-paid, pre-packaged “experience” rather than a night out. There is no worrying about the whims of a pit boss’ rating; for $725, you and three friends can get a “VIP dinner menu,” one liter’s worth of bottle service, a VIP gaming table and admittance to the Lavo nightclub after you have finished gambling. Guaranteed.”

Wynn Las Vegas“Steve Wynn, who started the ’90s boom when The Mirage opened in 1989, is the latest to tweak his casino in an attempt to crack the millennial code. Sean Christie, Wynn Las Vegas vice president of operations, has been tasked with shaking up the casino formula to attract those next-generation dollars, and he has created the Encore Player’s Club, a 5,000-square-foot section of the Encore casino that combines traditional casino games, interactive table tops, lounge seating, Steve Wynn’s own billiards table and a shuffleboard table.”

The measures being taken by the Palazzo and Wynn are just the latest step in evolving to meet millennials’ needs. And given that Las Vegas tourism hit its peak last year – yet with 2.3 million fewer visitors gambling in 2007 – it’s crucial that casinos continue making money away from the slots and tables games.

How successful these newest measures are remains to be seen. But what’s certain is that Vegas casinos will continue changing to appeal to their younger customer base.

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