Yggdrasil Inks Supply Deal with Rank Group

Yggdrasil Inks Supply Deal with Rank Group

The massively popular software supplier hailing from Malta (and Norse mythology), Yggdrasil Gaming, strengthened their ranks in the UK iGaming market by signing another supply agreement. This latest deal follows up its most recent contract with Tabcorp’s Sun Vegas. This time they’ve partnered up with Rank Group, marking a huge leap for the brand on British Isles, as Rank is one of the most significant operators in the country.

According to this new multi-year agreement, the company will be contributing their full games portfolio as well as its BOOST and BRAG in-game promotional and social sharing tools. The latest titles already making history, such as Valley of the Gods and Jungle Books, will be among those who will reach a new audience via a chain of casinos operated by the group. Affiliated casinos include Mecca, Enracha and Grosvenor Casino, while the company also operates 151 venues in total across Great Britain, Spain and Belgium.

Yggdrasil’s CEO, Fredrik Elmqvist, comments: “Rank Group is one of the most recognised gaming operators in the UK, and the agreement is another important addition in our expansion in this highly competitive market. We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long-standing relationship with Rank.”

Bhotesh Maheshwari, Head of Casino at Rank Group, also said: “Yggdrasil is relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools. We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising BOOST™ promotional tool.”

Source:

“Yggdrasil agrees deal with Rank Group”, yggdrasilgaming.com, December 19, 2017.

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