Yggdrasil Signs Content Deal with Genting

Yggdrasil Signs Content Deal with Genting

The gambling industry has recorded one more important supply agreement, as Yggdrasil Gaming and Genting sign full inclusion of the catalog on multi-channel platforms…

The provider’s offerings are gaining more and more popularity across all verticals and the deal will see a library of top performing titles such as Lucha Maniacs, Gem Rocks, Orient Express, Ozwin’s Jackpots and Vikings Go To Hell– the company’s number 1 selling title.

As part of the international Genting group of companies with huge budgets for integrations of new portfolios, the operator will also benefit from Yggdrasil’s in-house developed products such as promotional tools BRAG and BOOST. Proprietary software excels in providing in-game tournaments, leader boards, advanced gaming features, as well as retention and added engagement.

Maximum Player Enjoyment

CEO at Yggdrasil, Fredrik Elmqvist, said that reaching an agreement with another record-breaking company from the gambling industry is confirming the reputation of the entire casino brand. The group will put in maximum efforts, as always, to deliver market-leading titles and augment player experience.

After signing multiple deals over the year with Rank Group, as well as Italian Lottomatica, Yggdrasil has entered new markets, providing greater access to its games in more than 100 premises.

Positive Add-On

In like manner, Genting is setting its focus on exciting and engaging gaming experience as well. Top-performing titles from the supplier appeal to an enormous range of players, and having a famous and successful portfolio on deck at Crockfords or The Colony Club is certainly a good business decision, says Rob Hoddinott, director of gaming product at Genting.


“Yggdrasil strikes slots supply deal with Genting”, yggdrasilgaming.com, August 15, 2018.

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