Yggdrasil Unveils €500K Christmas Calendar

For leading casino games supplier, Yggdrasil, Christmas is coming early this year, and to get players in the holiday spirit, the brand has made the executive decision to kick off a spectacular €500,000 promotional event designed to reward players, as well as aid operators in boosting retention.

Dubbed, the Christmas Calendar, users will have the opportunity to participate between December 1st and January 3rd! The event will feature the brand’s collection of in-game promotional tools, and those who get in on the action can look forward to a slew of tournaments, missions, and mystery cash races. Prizes range from €10 to €10,000, and participants will also have the option to share winning spins on social media.

The supplier, which recently joined forces with Pinnacle, will provide access to its most popular titles throughout the holiday extravaganza, including Jungle Books, Valley of the Gods, Holmes and the Stolen Stones, Vikings Go Berzerk, and Vikings Go Wild. Prizes accumulated will be instantly credited to player accounts.

According to Yggdrasil CEO, Fredrik Elmqvist, “Last year’s Christmas Calendar was such a success that we decided to go even bigger this year. We have more than doubled the prize pool up to €500,000 to help operators engage and retain players over the holidays.”

“We want to encourage operators to use the calendar to be creative in their strategic campaign management, and really stand apart from the competition this Christmas,” Elmqvist continued.

Each of the supplier’s partner operators will be running the promo, reaching players in both the UK and Italy. The Italian market will also exclusively have access to a standalone €20,000 calendar.


“Yggdrasil enters festive spirit with €500,000 Christmas Calendar campaign”, yggdrasilgaming.com, November 16, 2017.